An Ad Like No Other
Monday, Nov. 17, 2003, 7:17 p.m.

QUESTION: Do you want fries with that?

WHAT I LEARNED: What constitutes good advertising space is a matter of opinion.

While traveling this weekend I noticed something so splendidly bizarre that I stood transfixed with mouth agape for a glorious moment to take it in. I spied this disturbing yet somehow compelling icon of modern living at a combo fast food/gift shop/arcade joint at one of those crossroads of the world. There it was, shining like a misplaced beacon of comfort in the weary world of the common traveler. It shone from the tile walls of a ladies bathroom with an audacity only a fast food combo meal could pull off. Yes, there it was - a backlit ad for a common cheeseburger, fries and soda - right smack in the middle of the rest room. It seemed a tad surreal but one never knows what may be encountered on the twists and turns that arise on the toll roads and highways of life. Although I didn�t check, I feel confident that an identical glowing culinary image had been placed in the men�s room as well. Sometimes life is equitable at just the right moments.

The finally irony - there was nary a sheet of toilet paper in the joint.

Somehow, after my ladies room experience, the idea of a burger and fries had lost its shine. We headed back out empty-handed into the foggy tail end of the morning to search for the nearest Taco Bell.

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